Training Apparel
#GoLocal is all about us bringing full production home.
A New Era is loading ...
Latest Drop
NOT ON SALE. GOING LOCAL.
South Africa’s first fully local activewear brand, from yarn to garment, made right here in SA.
Proudly Local
We believe better products start with better choices, local materials, local makers, and a commitment to doing things properly.
A team with a goal
We’re building more than activewear. We’re backing local skill, local jobs, and a stronger South African future.
Best Sellers
Explore our best selling leggings and tops for ladies.
RESILIENT BY NATURE
Only the toughest gear is worn by battle hardened EFC athletes. Our battle tested range of EFC gear is now less 20%.
Feeling The Frost? ❄️
Gear up for the cooler weather with these winter favourites.
Featured product
PRODUCT SPOTLIGHT
Ladies Comfort Joggers
R 499.50
Sale price
R 499.50
Regular price
R 999.00
Our Comfort Joggers offer the ultimate blend of relaxation and performance. These joggers provide an ultra-soft feel that enhances your downtime or workout sessions.
Key Features:
Tri-Blend Fabric: Enjoy the luxurious softness and durability of our tri-blend fabric, designed to keep you comfortable whether you're lounging or on the move.
Convenient Pockets: Featuring practical pockets, these joggers offer a handy place to keep your essentials close by.
Cuffed Design: The cuffed ankles provide a snug fit, maintaining a streamlined look and feel.
Loose Fit: The relaxed, loose fit allows for easy movement and a laid-back style.
Perfect for unwinding at home or staying active, the Comfort Joggers are your go-to choice for ultimate ease and style.
